MAYA SFAIR

I am a patchwork.

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I am Maya Sfair, an eternal curious learner, I am a protagonist with a strong desire to serve a greater purpose in life. Hence, I am always after the next big thing. I am also an award-winning Associate Creative Director with over 17 years of experience in localisation, advertising and communication.

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In 2013, I left the position of Translation Manager and Head of Department of Quality Assurance and Localisation in SDL (now part of RWS Group); one of the leading businesses in localisation and translation in the world with a A-Class portfolio of clients like Google, Microsoft, Facebook, RIM (mother company of Blackberry -rest in peace 😊). I then ventured into the advertising industry with BBDO Abu Dhabi to prove and embellish my skills as a solid conceptual thinker and storyteller.

Throughout my career in advertising, I have navigated diverse brands landscapes such as: Luxury - Porsche MEA, Guerlain, Richmond; FMCG - McDonald’s, Bel Group, Al Safi Danone, Americana Foods; Retail - Virgin Megastore and DFCM; and Automotive - Toyota, Land Rover and Jaguar

 

I have also been part of numerous initiatives and pro bono projects that made a significant impact. The most impactful among them is the Giving Room campaign. This collaboration between IKEA and Médecins Sans Frontières (MSF) raised donations and awareness about the challenges MSF faces on the front lines. This particular campaign has been recognized at prestigious award festivals such as the One Show, D&AD, Dubai Lynx and caught the eye of the local and international press.

 

I am someone who puts character in every character.

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I am deeply passionate about creating culturally resonant content that emotionally and visually engages audiences, with the ultimate goal of sparking positive change.

A graduate of the ESA Luxury Branding Management in a Globalized World program, I've been driven even further to strategically build brands while ensuring their relevance in the real-world and contributing to sustainable practices.

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I am a blend of linguistic skills, cultural understanding, emphatic leadership, creative expression and positive attitude. 

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I am a patchwork.

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Awards and Honours

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2023 I 3 Silver Lynx I The Giving Room IKEAxMSF
2023 I 3 Bronze Lynx I The Giving Room IKEAxMSF
2023 I 7 shortlists in One Show I The Giving Room IKEAxMSF
2023 I 1 wood pencil in D&AD I The Giving Room IKEAxMSF

2022 I Effie Shortlist I Activia Why Eat and Switch Off?

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Juror

2023 I The Immortal Awards Edition 2022 I Little Black Book

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